MOCP 5006 - Creator Management and Entrepreneurship

This course provides students with the knowledge and skill sets relevant for management and entrepreneurship in the creator economy. It focuses both on the managerial and entrepreneurial strategies of creators themselves and those in intermediary roles that facilitate their enterprises. The course emphasizes transparent, fair and lucrative partnership development. It provides an overview of various potential funding sources and collaboration opportunities for creators. Students will gain insights into managing relationships with influencers, brands, agencies, NGOs, and nonprofits. The course offers entrepreneurial tools to assess the value of potential collaborations and funding avenues open to creators, including how to apply for grant funding from various sources where applicable. Special attention is given to demystifying the opacity surrounding fair compensation, equipping students with the knowledge to negotiate equitable and mutually beneficial deals.