Professional Master in Social Media Communication in Online Creators (MSMC)

Online creators and influencers are harnessing platforms like YouTube, Instagram, TikTok, and more to inform, entertain, engage communities, and earn a living. Ontario Tech University’s Professional Master’s in Social Media Communication – Online Creators (MSMC) is Canada’s first graduate program designed specifically for learners interested in and working within this rapidly growing field. Our fully online, 12-month professional Master’s program equips learners with the knowledge and skills to thrive in the global creator economy. From social media managers to podcasters, streamers, and creators at every scale–from nano- to mega-influencers–this Master’s program explores the business models, legal and policy frameworks, platforms, technologies, genres, storytelling strategies, and persuasive tactics that define today’s global creator economy. You’ll examine how creators are transforming society and culture and develop the professional skills to succeed and lead in this fast-moving field. 

In the MSMC program, you’ll learn from a mix of disciplines, including communication and media studies, creative economies and entrepreneurship, marketing, social media, platform and AI studies, strategic communication, public relations, branding, audience studies, celebrity culture, and more. 

Who is this program for?

MSMC is ideal for aspiring and established creators, recent graduates, digital communication and marketing professionals, nonprofit professionals, social advocates and movement leaders, online talent and brand managers, and other professional communicators in the public and private sector. 

How long is this program and what is the format?

This 12-month full-time program is delivered entirely online and can be completed remotely. Please inquire about part-time options.