Master of Social Media Communication in Online Creators

Online creators and influencers are harnessing platforms like YouTube, Instagram, TikTok, and more to inform, entertain, engage communities, and earn a living. Ontario Tech University’s Master of Social Media Communication in Online Creators (MSMC) is Canada’s first graduate program designed specifically for learners interested in and working within this rapidly growing field. Our Professional Master’s program equips learners with the knowledge and skills to thrive in the global creator economy. From social media managers to podcasters, streamers, and creators at every scale–from nano- to mega-influencers–this Master’s program explores the business models, legal and policy frameworks, platforms, technologies, genres, storytelling strategies, and persuasive tactics that define today’s global creator economy. You’ll examine how creators are transforming society and culture and develop the professional skills to succeed and lead in this fast-moving field. 

In the MSMC program, you’ll learn from a mix of disciplines, including communication and media studies, creative economies and entrepreneurship, marketing, social media, platform and AI studies, strategic communication, public relations, branding, audience studies, celebrity culture, and more. 

Who is this program for?

MSMC is ideal for aspiring and established creators, recent graduates, digital communication and marketing professionals, nonprofit professionals, social advocates and movement leaders, online talent and brand managers, and other professional communicators in the public and private sector. 

How long is this program and what is the format?

The standard length of this program is 16 months however you may be able to complete the program in an accelerated format. For more information please contact the program office.