MOCP 5005 - Online Content Planning, Production and Management

This nuts-and-bolts course provides a framework for the strategic development, production, and management of digital content. Students will learn to devise comprehensive content plans that align with specific goals and audience needs. The course covers the entire content creation process, from initial concept development and scheduling to production techniques and content optimization. Key topics include resource allocation, content calendaring, project management principles, content promotion, short and long-term performance measurement and community management. Emphasis is placed on managing diverse forms of content across various platforms to ensure consistency and effectiveness in digital communication strategies.