Saad Khan

Saad Khan | Class of 2016
Bachelor of Arts (Honours), Communication and Digital Media Studies

Since graduating from the Communications & Digital Media Studies program in 2016, Saad has built a career in brand marketing specializing in social media marketing strategy, content production and creative direction. He’s worked with 20+ different global brands spanning industries such as banking, insurance, tech, regulated sectors, consumer packaged goods, luxury goods, and more.

Saad started his career in advertising right out of university, diving immediately into some exciting projects including the national rebrand for WIND Mobile to Freedom Mobile, a brand campaign for the Toronto Blue Jays, and a social media campaign for Starbucks Canada. He then moved onto another agency where he worked on campaigns for brands like TD, Frank’s Red Hot x Super Bowl, Aphria Cannabis, Lucky Charms, Hershey’s, and more. He is currently the Brand Social Media Lead at Shopify, where he’s been for the last 4 years starting in Toronto and now living and working in New York City. At Shopify, Saad leads a team responsible for principal creative content production and social media strategy for the brand.

Saad’s interest and passion for the world of communications and marketing very much started during his Communications Degree at Ontario Tech. He thoroughly enjoyed diving into the nuances and “raisons d’etres” for the state of the global media landscape. It encouraged him to think more critically about how the media we consume, the media sources we rely on, and the means by which we communicate with each other actively shapes the world we individually perceive. He was eager to understand how he could evolve his passion points in academics into “real-world” applications, which is what brought him to the doorsteps of advertising and brand marketing. To this day, something Saad loves to unpack is the who, the what, and the why behind communication. He now applies this thinking to crafting brand strategy, understanding consumer behavior, media consumption habits, and considering the interpersonal human-to-human experience when deciding how to speak with audiences as a corporate brand.