COMM 2210U – Researching Communication and Digital Culture

From Tweets, to Amazon reviews, to YouTube videos–there is more media today than ever before. The question is– how do we make sense of it? This course introduces students to the major research approaches in communication and digital media studies, with a specific focus on digital and social media platforms. Students learn about key field-specific qualitative and quantitative methods and how to formulate research questions, evaluate and select appropriate methods, design a research plan and interpret and report research findings to peers.