COMM 2270U – Entertainment Goes Global: from Hollywood to the World

This course examines the globalization of entertainment media, with a focus on the power, prestige and influence of Hollywood brands and franchises around the world. Students learn about the business of the national and trans-national entertainment industries, the policies national governments use to support these, the production of entertainment by workers around the world, the genres and texts of popular blockbuster films and TV formats, global entertainment soft power and branding campaigns, over-the-top streaming and social media platforms and entertainers, and the ways entertainment may influence viewers and cultures while moving across borders. Overall, the course is a foundation in the political economy of the global entertainment industries.