We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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COMM 2530U – Advertising as Social Communication

In our cluttered media environment, access to information is ubiquitous: what techniques do advertisers use to capture our attention and channel it toward persuasive pitches for brands? How does advertising make Apple, Microsoft, and Coca-Cola so pervasive and popular among so many people, online and off? Why does advertising drive new developments in communication and digital media while shaping what media creators do? To answer these and related questions, this course surveys advertising’s history, industry dynamics, roles, strategies, semiotics, technologies, ethical controversies, and social and cultural influence. Students learn how advertising is a form of social communication and consider how social media algorithms, mobile devices and games are changing past practices.