We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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COMM 3610U – Strategic Communications for Influence: Rhetoric, Persuasion and Propaganda

“Spin.” “Fake news.” “Filter bubbles.” Each day, we are surrounded by media messages and images that aim to influence our thoughts and our behaviors. Who is influencing whom? What techniques get used? What effects might they have in society? This course introduces students to strategic communication for influence by everyone from governments to companies to advocacy groups to online influencers. Through case studies of the organizations, strategies, tactics, and emotional appeals that aim to influence minds and hearts and move people to action, students learn about the arts of rhetoric, persuasion and propaganda, enhance their media literacy, and reflect upon what it takes to be an ethical media professional and free-thinking human.