We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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COMM 4510U – Public Relations: Social Power, Social Media Platforms, and Social Responsibility

This course is a comprehensive introduction to the field of public relations (PR) with attention to PR’s link to social power, social media platforms, and social responsibility. It gives an unflinching look at PR’s history, industry, technologies, roles and goals, ethics and laws, planning, strategies, tactics, and types, as well as PR’s evolving relationship to the news media and new platforms such as Facebook, Twitter, and Instagram. Drawing from past and present case studies of PR campaigns for companies, governments and notable individuals, the course probes how PR scripts, transmits and manages messages and images intended to influence public opinion for various clients. While the course focuses primarily on PR that is undertaken by and for the socially powerful, it also considers PR’s social responsibility, and the PR campaigns developed and launched by public sector agencies, non-profit organizations (NGO), and grassroots advocates for the social good.